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There are probably as many ways to design and market a Homepage for the internet as there are pages, each with its own unique flair. Click "Watching Your "P"s (no "Q"s). The "P" comments are my suggestions - really starting points - for those professional webmasters and webmistresses who are marketeers. They are based on my experiences in and out of the web.

I do not consider them complete nor comprehensive by any means. Use them as a checklist, a map along the winding information highway. Remember, like a real highway, it is always under construction somewhere.

The points are not in any specific order or sequence, although perhaps they form a logical progression. Marketing or building a page could follow this same flow. Elements of one group necessarily weave into, and dependent upon, other sections. Perhaps the "Pay" section should be placed first, instead of last.

The Web Marketeer should always have a good understanding at the least, and a signed contract at the best, to define the scope and cost of the Homepage.


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